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OUR STORY

​KwanzaaMe is the manifestation of our love of Black people, Black culture, and honoring Black traditions. We researched how Juneteenth--June 19, 2020--was the first time many people on a individual, community, and corporate level recognized  Black liberation and freedom, and we wanna keep that same energy with Kwanzaa—a time when we can plan what modern freedom and community looks like.

 

After seeing a lack of culturally responsive, Kwanzaa supplies and education, we filled the need and began to provide specially curated Kwanzaa Kits and have since expanded our offerings to include cultural programming and education. 

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Our vision is to make the values of Kwanzaa—unity, self-determination, collective responsibility, cooperative economics, purpose, creativity, and faith—a part of everyday life. We aim to inspire a world where these principles are embraced year-round, empowering individuals and communities to live with purpose, respect, and solidarity, creating stronger, more harmonious global communities.

We are excited to build bridges between where we are, and where we want to go as individuals, family, and community by celebrating community, family and values. So order a Kinara, light a candle, and join ya KwaanzaMe Kin! #KwanzaaMePlease

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“KwanzaaMe is more than a Kinara, it’s a cultural experience.”
-Founder, Lawrielle West
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ABOUT THE FOUNDER
Lawrielle West, Founder of KwanzaaMe

Born and raised on Detroit’s Westside, Lawrielle West is a Kwanzaa enthusiast, community organizer, DEI consultant, and Master Facilitator dedicated to fostering shared values, culture, and community. As a two-time graduate of the University of Michigan, with an MSW in Community Organizing, she is deeply rooted in social justice principles and cultural competence.  

 

Lawrielle’s journey began at the Barnabas Youth Center, where she learned to craft professional wooden designs—a skill that complements her years of experience in community organizing. This unique blend of artistry and activism inspired her to found Kwanzaame, a platform that channels her passion for celebrating heritage and empowering communities to embrace Kwanzaa's principles every day.  

 

With a proven track record of designing and facilitating impactful curricula, trainings, workshops, and programs, Lawrielle has worked with diverse audiences to create spaces for meaningful dialogue and connection. Her work reflects a commitment to honoring cultural traditions while inspiring innovation and inclusivity.  

 

Through Kwanzaame, Lawrielle aspires to inspire individuals and organizations to integrate Kwanzaa's values—unity, purpose, and collective work—into their daily lives, creating a brighter future for generations to come.  

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AFFILIATIONS

  • Cass Technical High School

  • Delta Sigma Theta Sorority, Inc.

  • University of Michigan

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